The Logo // For Photographers
I absolutely love my logo.
How many of you can say that?
Let me tell you a story about how my logo came into being. Many of you know that my husband is a marketer which has been a huge benefit for building my business. He has helped transform how I think and approach things with my business. Well, I was wanting to rebrand after a year of being full time since my business was growing and I finally felt like I was on the right track! However, I had never fully wrapped my mind around what I wanted my business to look like or how to brand myself yet. The current fad was to have water colors and calligraphy or hand lettering with your business name as your logo. While brainstorming these ideas to my husband he informed me that simply having my name written out was not a logo. He then proceeded to send me articles and photos of huge brands and the evolution of their logos (Apple, Coca Cola…etc). Then he asked me why I wanted some pretty scripted written logo? I said well, it’s pretty. He basically said that’s not good enough.
I would like to pause here and thank my husband for being honest with me.
So I put it on the back burner for a while and kept digging into what my business was and what I wanted it to look like and who I wanted to attract. I do not know how I came to this conclusion but one day I realized that if you striped everything down and just looked at my photos, that you may think I was a guy in how I photograph couples and things. All my favorite photographers are men. I do not like light and airy photos. I like deep, raw and emotional photos. I love the in between moments that most people miss. But personally, I am a total girl! I almost always have my hair curled and am wearing a dress. I love pinks and greens and my house is mostly white! My photography is a stark contrast to what I look like or even how I act in real life.
Once this revelation hit me, it all of a sudden became easy to create my brand. My brand was not me. Yes, I had created it, but it was not a direct reflection of me in terms of what it looked like. And that was okay.
My number one goal in creating my website and branding was for it to be all about the photos which meant simplicity. The past year I had been striving to be known for what I called wide epic shots. Basically, beautiful landscape shots that also incorporated an emotional portrait. And one day my logo just came to me. I drew it out and then opened Photoshop and there it was.
I showed my husband and he asked me why. I told him that I do not think it is pretty. It reminds me of the Pacific Northwest and landscape photography which is what I want to be a key in my business. I think it looks better on top of a photo then it does on its own. And he said, “That’s your logo.”